Huanxing New Materials attaches great importance to independent research and development technology innovation, and established Huanxing R&D Center with more than 30 full-time R&D personnel. In 2018, it was recognized as "Maoming City Carbon Black Nano Material Engineering Technology Research Center". In 2021, it passed the CNAS national certification laboratory. In August 2021, it was approved as the "Guangdong Province Green Carbon Nano New Material (Huanxing) Engineering Technology Research Center". A series of new carbon black varieties such as super abrasion-resistant furnace black, N220T medium and super abrasion-resistant furnace black, pigment carbon black, and carbon black for green tires have broken the technological monopoly of high-end carbon black products by large domestic and foreign carbon black companies. At present, the company has 14 patented technologies, of which 9 are authorized, 5 have been accepted in the stage, and 1 provincial-level special project has been undertaken.

The strategic guidelines of ROUNDSTAR R&D Center are breakthrough innovation and open cooperation. Faced with the saturation and weakness of the carbon black market, companies have increased R&D investment, improved the performance of existing products and developed new series of products to expand market share. In terms of development strategy, the company has planned three stages of development goals.